Jerky products are well established in the American market and have been for some time. This high protein, low fat food is a perfect option for a healthy snacking occasion. Real Sticks also feature a Chipotle flavoured jerky and this flavour is the main trending flavour in the US at the moment.
Real Sticks as this brand is known, touches across three of our six Consumer Lifestyle Trends.
Fluid Lives – Sold in convenience stores and supermarkets, it is a single serve portion and can be consumed on the go.
Health & Wellness – Real Sticks offer an alternative which is high in protein and which has a low fat content, they are also gluten free which is a category that is also experiencing significant growth.
Keeping it Real – Transparency has become a mark of quality and trust for consumers and Real Sticks clearly communicate on pack that their beef and pork are raised without antibiotics and the product is developed without preservatives.
Submitted by Tom Collins, Dublin