Bagel balls

Here’s a video showing New York’s newest bagel at Bantam Bagels in New York, who’s tagline is “Change the way you bagel”.  They are making mini bagel balls that are filled.  Their two most popular flavours are “Grandma JoJo” (Italian spiced bagel topped with marinated tomato and filled with pesto cream cheese) and also Bleeker Dough Bantam (slice of pepperoni on top filled with marinera cream cheese).

Watch the video here and further information on their website

This product could fit into a number of different Consumer Lifestyle Trends – Fluid Lives (for eating on the go), Simple Pleasures (for greater sensory experience) or Keeping it Real.