Coffee from a bag anyone?

Exhibiting at Spain’s largest food fair (Alimentaria) at the beginning of this month were a small Danish company called Grower’s Cup who caught my eye.  They have come up with a really innovative idea about brewing coffee in a bag and pouring straight from the bag.  Each bag contains a microfilter with 26g of freshly ground coffee.  All you have to do its add 300 – 500 ml of hot water, allow to diffuse for a few moments and pour – simple!  Each bag will make three cups of coffee and offers full information about where the coffee come from.

Their tagline is “Fresh brewed coffee anywhere, anytime”

We could put this under lots of Consumer Lifestyle Trends including Keeping it Real, Consumers in Control and Fluid Lives.


Submitted by: Cecilia Ruiz, Madrid